MEDIA RESOURCES
| Logos | Fonts | Brochures | Power Point Presentations |Marketing Standards
This information introduces and explains Chavez-Grieves Consulting Engineers, Inc.’s identity program. Visual identity is a tool that helps an organization express its mission, goals, and distinctions across the full spectrum of communications. By correctly using the elements of the identity program, you help CG project a consistent public image of “The Engineering Firm of Choice.”
Why is visual identity branding important to CG?
Visual identity is the keystone of our communication and marketing efforts. An inconsistent image confuses our public and undermines our messages. A strong, cohesive image projected to our target market audience greatly increases brand name recognition and brand prestige.
The guidelines covered herein are designed to assist in the consistent use of the CG brand identity. This is a guide to applying and communicating the brand of CG, which reflects our commitment to our services, our level of quality and reliability and to our clients. The brand identity guidelines provide context and detail the corporate voice of CG, helping to communicate more effectively and consistently convey a complete message for this well respected brand. Any questions regarding specific design applications not outlined in this guide should be directed to the CG marketing team.
For questions or assistance in planning or producing communications, please contact the Marketing Coordinator 505.344.4080.